![]() The difference being is that they focus more on tasks and questions. In fact, customer journey maps are much like personas. It is representative of a typical experience. But that is impossible.Ī better way to think of it is like a persona. They think it has to be an accurate representation, something that is representative of every nuance of the customer’s experience. The reason people feel intimidated by customer journey mapping is they have the wrong view of it. So, if you read this article and conclude you would like help, drop me an email, and we can talk about ways I might be able to help out. However, before we begin it is worth saying that the first time you run a customer journey workshop, it can be intimidating. Get Help Understanding Your Customer’s Journey How to map the customer journey remotely.How to research your customer journey map.Why customer journey mapping is essential.Fortunately, there is a better way as you will discover if you register for my newsletter and get instant access to a presentation on the subject. It is not always possible to run an in-person workshop, and running remote workshops can be painful. Discover a better way to map the customer journey with my free presentation
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